Originally published on WebEngage.

Cart abandonment journey created by Moglix on the WebEngage dashboard

About Moglix

Founded in 2015, Moglix is a B2B E-commerce unicorn. The company is intensively inclined towards B2B procurement of industrial products like Electricals, Lightning, Power tools, Office supplies, and more.

As a leading industrial equipment supplier, Moglix has 300K+ SKUs, 250K+ SME clients, 5K+ suppliers, and 35+ product categories. Users can seamlessly navigate through Moglix’s app/website and purchase any industrial product they are looking for.

Adopting the right retention platform that meets Moglix’s needs

Moglix was looking for a scalable retention marketing platform to retain maximum shoppers and offer personalized experiences at scale.

Here’s a glimpse of the use cases that Moglix has implemented using WebEngage.

Goals


Originally published on WebEngage.

App sign up journey created by Aakash Digital

About Aakash Digital

Aakash EduTech Private Limited (AEPL), a subsidiary of AESL, is India’s #1 online learning platform that caters to the K12 segment. AEPL also offers comprehensive online test preparation services for learners preparing for Medical and Engineering entrance exams. AEPL comprises two distinct learning divisions namely, Aakash Digital and Meritnation.

Aakash Digital provides an effective online learning environment (website & mobile app) where the learners can opt for LIVE or pre-recorded classes, practice tests, and more from highly experienced teachers and the comfort of their homes!

Adopting the right retention platform that meets Aakash Digital’s needs

To offer exceptional learning experiences to learners, Aakash Digital decided to…


Originally published on WebEngage.

About FirstCry

FirstCry.com, founded in 2010, is Asia’s largest online store for baby & kids products. The brand offers a wide range of products through its app, website, and offline stores, boasting over 200k unique baby & kids products from 6000 brands.

They’ve also built India’s largest community of parents. FirstCry Parenting is an online platform/ community which aids parents in their parenting journey — from planning a child to pregnancy. Parents can track their child’s growth and simplify the parenting experience using FirstCry Parenting on their mobile app and website.

Adopting the right retention platform that meets FirstCry’s expectations

To offer an unparalleled shopping experience to…


Originally published on WebEngage.

Gaming can happily be attributed as an age-group or persona agnostic industry. Be it Real Money Games (RMGs) or Ad-supported Gaming Apps, you really don’t have any limitations on your target audience. Your app performance metrics will certainly testify that!

The mobile gaming vertical continues to grow at an astonishing pace and sets standards for every other vertical on mobile. In 2020, the mobile gaming industry surged to $68.5 billion accounting for 45% of the global games market. However, 2021 seems to be a different game altogether!

According to Newzoo, the market will generate a whopping…


Originally published on WebEngage.

If you are an email marketer, I am sure you would have come across the statement “Email Marketing is dead!” too often that you might start holding it true. Well, let me pop the bubble for you with this guide to email marketing.

Email is an evergreen engagement channel. It’s been in existence since 1971 and is nowhere close to redundancy. The channel has evolved over the years making room for newer technology and techniques to enhance engagement.

Think of email marketing as a car on a racing track where the racer has to maneuver roadblocks…


Originally published on WebEngage.

All customer engagement playbooks from the pre-COVID era stand redundant. As businesses bounce back, digital user engagement has become the holy grail of marketing. A critical element in driving sustainable business growth.

The year 2020 was unlike any other we’ve witnessed.

  • User behavior patterns changed dramatically.
  • Marketers across the globe turned to digital channels to run omnichannel marketing campaigns.
  • Brand experiences became more humanized, empathetic, and personalized.

In 2021 and beyond, however, marketers will have to prioritize utilizing customer data intelligently to effectively engage the new age “digital-first” consumer.

The Customer Engagement Trends Report 2021 shares…


Originally published on WebEngage.

There’s a quote most commonly attributed to Mr. Bill Gates that says, “Automation applied to an EFFICIENT operation will magnify the EFFICIENCY. Automation applied to an INEFFICIENT operation will magnify the INEFFICIENCY.” It’s crazy how we keep doing the same things over and over again with the same process and expect different outcomes every time. Did you know that you can save 80% of your time, energy, and resources on repetitive tasks and boost your marketing ROI just by implementing marketing automation workflows? Stick around and I’ll show you how!

Why do you need marketing automation?

The aim of marketing automation is…


Originally published on WebEngage.

About Cashify

Today, almost any gadget you buy comes with a certain buyback benefit. This means once the gadget grows old or wears off, you can sell it to the original seller. Online marketplaces such as Cashify make buying and selling pre-owned smartphones and other gadgets such as laptops, gaming consoles, smartwatches, DSLRs, etc. easy and convenient!

Founded in 2015 by Amit Sethi, Mandeep Manocha, and Nakul Kumar, Cashify enables users to purchase gadget accessories, repair and recycle gadgets on its website and mobile app. …


Original eBook published on WebEngage.

Festive flash sales are an amazing way of creating exposure, building and growing user lists, and making money. Lots of it! This festive flash sale guide will teach you exactly how!

Flash sales as a concept originated in the E-Commerce space and have now been adopted by every consumer business. …


Originally published on WebEngage.

Did you know that 97–98% of visitors on your website remain anonymous? This means that even though so much effort and money are spent on driving the traffic to the website, businesses usually manage to identify only 2–5% of the audience. More so, businesses only convert a fraction of these website visitors.

Unbelievable, right?

Tracking and targeting anonymous visitors on the website is one of the underrated activities performed by a marketer. So, how do you go about this?

Before we jump into that, let’s quickly understand the different types of visitors.

What’s the difference between anonymous visitors and known visitors?

Anonymous or unknown visitors…

Kinjal Shah

Content Marketer @ WebEngage. Logophile. Creative. Child at heart. Free spirit. Founder @ Smallogs.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store