Originally published on WebEngage. About Aakash Digital Aakash EduTech Private Limited (AEPL), a subsidiary of AESL, is India’s #1 online learning platform that caters to the K12 segment. AEPL also offers comprehensive online test preparation services for learners preparing for Medical and Engineering entrance exams. …

Originally published on WebEngage. About FirstCry FirstCry.com, founded in 2010, is Asia’s largest online store for baby & kids products. The brand offers a wide range of products through its app, website, and offline stores, boasting over 200k unique baby & kids products from 6000 brands. They’ve also built India’s largest community…

Originally published on WebEngage. Gaming can happily be attributed as an age-group or persona agnostic industry. Be it Real Money Games (RMGs) or Ad-supported Gaming Apps, you really don’t have any limitations on your target audience. Your app performance metrics will certainly testify that! The mobile gaming vertical continues to…

Originally published on WebEngage. If you are an email marketer, I am sure you would have come across the statement “Email Marketing is dead!” too often that you might start holding it true. Well, let me pop the bubble for you with this guide to email marketing. Email is an…

Originally published on WebEngage. All customer engagement playbooks from the pre-COVID era stand redundant. As businesses bounce back, digital user engagement has become the holy grail of marketing. A critical element in driving sustainable business growth. The year 2020 was unlike any other we’ve witnessed. User behavior patterns changed dramatically. …

Originally published on WebEngage. There’s a quote most commonly attributed to Mr. Bill Gates that says, “Automation applied to an EFFICIENT operation will magnify the EFFICIENCY. Automation applied to an INEFFICIENT operation will magnify the INEFFICIENCY.” It’s crazy how we keep doing the same things over and over again with…

Originally published on WebEngage. About Cashify Today, almost any gadget you buy comes with a certain buyback benefit. This means once the gadget grows old or wears off, you can sell it to the original seller. Online marketplaces such as Cashify make buying and selling pre-owned smartphones and other gadgets such as…

Original eBook published on WebEngage. Festive flash sales are an amazing way of creating exposure, building and growing user lists, and making money. Lots of it! This festive flash sale guide will teach you exactly how! Flash sales as a concept originated in the E-Commerce space and have now been…

Originally published on WebEngage. Did you know that 97–98% of visitors on your website remain anonymous? This means that even though so much effort and money are spent on driving the traffic to the website, businesses usually manage to identify only 2–5% of the audience. …